Three Questions, One Tab

Two places, one question

Users had to cross from Scores to Reports to answer a single question about their own credit. One participant said he even screenshotted both and compared them in his photo app.

Organized around what users asked

The tab is ordered by the three questions users came with, not by where the data lived inside Experian.

Score ingredients, with weights

Each factor shows how much it moves the score, so “what affects it” is answered on the same screen as the score itself.

The full report, one tap away

Consolidating didn’t mean hiding. Everything the report offered stayed reachable from the tab. Compliance maintained throughout.

One switch, three bureaus

The switcher stays pinned while the data below it changes, so comparing is a tap instead of a separate trip.

The same data, three ways

Each bureau reports differently, and seeing them in the same layout makes the differences obvious instead of something users have to reconstruct.

What testing said

Comparing bureaus went from 19% to 89% task success, and users named the switcher one of the most valuable parts of the redesign.

Three phases, not one launch

The MVP shipped in three releases, sequenced so the most important answers reached users first.

Tested between every phase

Each release went through usability testing before the next was designed, so findings changed what came next instead of landing after launch.

Argued for education, designed for it anyway

I pushed for contextual education in the MVP and lost. So I built the IA to accept it later. Industry-specific FICO scores stayed at 55% success when every other task cleared 70%.